Posters have been a part of everyday living since the printing industry worked out how you can mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, and thus poster printing became extensively useful for from promotion, advertising, and art.

Using the advance of online marketing and advertising, some point out that printed marketing is starting to become obsolete. And yet, printed market is still going strong. In this article, NPS blogs about the reasons why you may choose poster printing.

Targeted advertising

Posters are available in numerous sizes, meaning they may be put in multiple different locations. Poster printing allows you to target a message specifically to the people which will walk past to see it.

Whether you’re putting your posters inside a shop window or tacking these phones lampposts – poster printing is an excellent targeted advertising tool that may be sure that your message is heard with the highest amount of people possible.

Cost-effective

In comparison to other sorts of printed ads, poster printing is pretty affordable – and try to cost-effective. Think about the cost-per-impression of the online ad – most impressions are made on people already trying to find relevant keywords.

With poster printing, each poster occupies an actual physical location, meaning it can be seen by not simply your audience but also other people walking by. It is because people don’t decide to have a look at poster advertising – it’s there, it’s inside their face, and they’ll make out the print without the need of noticing they’re!

Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, so that you receive the best poster printing experience tailored in your brief.

They work!

Over 50% of millennials (those aged 22-38) take note of print ads. And, a current survey by Outdoor Media Centre found out that 92% of clients said they’d seen outdoor poster advertising from the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that 24 hour.

Consider it – how many times have you seen a “SALE” poster within a shop window and felt influenced to put in for the look? Choosing poster printing over banner printing or flyer printing means you can place your core message at eye level in a place where it’s sure to make a direct impact.

Versatility

Poster printing doesn’t need to be bland. Posters are amazingly versatile and offer lots of benefits, including:

A huge variety of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
To read more about banner printing take a look at our website