Marketing to consumers is very large business and when done properly, can be be extremely profitable for your company. The world wide web is the place most consumers spend time, therefore it makes sense to focus your B2C marketing efforts there. This can be common knowledge today, but some businesses still fail within this arena. This is why many organizations hire SEO professionals for help. According to one study produced by WordStream in 2013, medium and small businesses were wasting away A quarter of their PPC budgets. So your small business that’s dispensing $2,000 monthly on AdWords would end up wasting $6,000 each year on under-performing campaigns.

The loss is a whole lot larger for medium-sized firms that spend about $20,000 monthly on PPC, which means $60,000 wasted dollars annually. It is a fortune that is saved by improving their B2C marketing campaigns. If this is something that’s plaguing your small business, then maintain your tips below in mind.

Host Unique Contests. A great way of getting attention on social websites and get people engaged. There is a great demonstration of this this past year, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for his or her next best-selling flavor. This naturally attracted people on the global level, so you can say this was a success. In 2014, Lay’s revealed they received over 14 million submissions, that was up from three.8 million last 2013.

Offer Something at no cost. The thing consumers love more than a deal is freebies. This became proven inside a study created by Harris Interactive in 2013, which showed an extreme increase in repeat purchases and word-of-mouth referrals when there was free add-ons. The outcomes also demonstrated that Ninety percent of customers were more likely to purchase frequently from the retailer that gave away a totally free gift, and 65 percent were more likely to share their experience after finding a free gift.

Make Intent-Driven SEO a top priority. You will find that global brands top Google’s search engine results for electronics, toys and apparel. It might be insanely expensive and exhaustive to even make an attempt to try to gain a high position for such keywords, not to say maintain those positions. Instead, it’s a smart idea to target long-tail keywords which can be highly relevant to your product or service, and that drive purchase intent. In another 2013 study produced by Adchemy’s Thi Thumasathit, it showed that long-tail keywords were 66 percent more profitable than head keywords. It becomes an opportunity for small and medium businesses to create a profitable B2C campaign.

Make a Network of Micro-Influencers. It’s not necessary to know A-listers to get a great endorsement. If you play your cards right, you just need to a few micro-influencers. Together, these micro-influencers can offer enough publicity to your brand. An illustration of this this was seen a short while ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the organization tripled and the sales soared. You will find micro-influencers everywhere you go – on Twitter, Instagram, Pinterest and Facebook. Try to find them in places that you know your audience spends time. Otherwise, you’ll not be reaching the best prospects.

Take a Mobile-First Aproach. Should your marketing doesn’t imagine mobile users first, then you’re struggling. As outlined by Shopify, 50.3 % of ecommerce readers are performed on mobile devices. Make sure your online shopping experience was created with mobile users in mind.

These tips can enhance your sales, user engagement and help with web reputation management. If you’d like help determining a method to your B2C strategy, talk to SEO companies and hire one that is reputable and will be offering Web page design services.

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