A preferred mode of promoting tool, SMS marketing enables easy communication with all the consumers. Using a single message being utilized to achieve in the market to your entire usage, it can be cost effective and also saves time.

A quickly growing sector, SMS marketing has emerged as a marketing and advertising tool with huge potential. Short messages of 140-160 characters in size, SMS enables messages being sent to many receivers within a few moments. It is this extent and ease of reach from the application that makes it a robust tool for promotion and marketing of merchandise.

Increasingly being adopted by more and more business houses as being a preferred mode of promoting tool, SMS marketing has lots of advantages as well as disadvantages.
Advantages

Simple Reach: Also referred to as mobile marketing, through this application, marketers could use a single message to communicate with their entire usage. Rather than contacting each client personally such as telemarketing, in mobile marketing through bulk messaging, an advertising message could be offered to several consumers all at one time.

Personal Communication: SMS is among the most hottest mode of communication today with many of us deploying it to communicate with our friends, family and acquaintances. Unlike a message or a newsletter, virtually every message that is sent on the cellphone is generally read from the user. Being an extremely personal mode of communication, you’ll be able to generate a direct exposure to your customer, building about the relationship.

Economical Nature: Rather than spending millions on multiple advertising campaigns, a single message enables you to reach out to all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging a large number of sms may be sent low cost.

Time Saving: An instantaneous mode of communication, marketers can find their customers whenever they want. As most cellphone users keep their phones using them constantly, through quick messaging time sensitive messages could be sent and responses can even be tracked.
Disadvantages

Spam messages: Bombarding mobile phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who produce a negative attitude for the companies that are sending the messages which affects their brand name adversely.

Cost to recipient: Not nearly your usual kind of messaging, for SMS marketing mobile phone networks charge both sender along with the receiver from the messages. These extra charges often irritate the receivers and develop a negative picture of the company house sending the messages.

Limitations of Messages: With messages being restricted to 140-160 characters, it will become tough to create an effective message within such short word limit. Moreover, further information as hyperlinks might not continually be received properly with the user’s phone.

While there are many disadvantages, yet its extent of reach and price effectiveness, make SMS Marketing a lucrative option like a marketing tool.

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