A frequent mode of selling tool, SMS marketing enables easy communication with the consumers. Having a single message used to succeed in over to the complete usage, it’s cost effective as well as saves time.

A rapidly growing sector, SMS marketing has become an advertising and marketing tool with huge potential. Short messages of 140-160 characters in total, SMS enables messages to be provided for a lot of receivers within a few moments. This is the extent and easy reach in the application so that it is an effective tool to promote and marketing of goods.

Staying adopted by more and more business houses like a preferred mode of marketing tool, SMS marketing has several advantages and also disadvantages.
Advantages

Easy Reach: Also referred to as mobile marketing, through this application, marketers are able to use a single message to speak on their entire customer base. Rather than contacting each client personally similar to telemarketing, in mobile marketing through bulk messaging, an advertising message could be distributed to several consumers at the same time.

Personal Communication: SMS is the most favored mode of communication today with a lot of people using it to communicate with our friends, family and acquaintances. Unlike a message or a newsletter, virtually any message which is sent with a mobile phone is mostly read through the user. As an extremely personal mode of communication, you’ll be able to set up a direct connection with your client, building on the relationship.

Economical Nature: Rather than spending millions on multiple advertising campaigns, an individual message can be used to reach out to all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging 1000s of sms can be sent low cost.

Time Saving: An immediate mode of communication, marketers can contact their potential customers every time they want. Since many cell phone users maintain their phones with them at all times, through quick messaging time sensitive messages could be sent and responses can even be tracked.
Disadvantages

Spam messages: Bombarding mobile phone users with repeated advertising messages does more damage than good. These frequent spam messages annoy, irritate and frustrate users who build a negative attitude on the firms that are sending the messages which affects their manufacturer adversely.

Cost to recipient: Less than your usual way of messaging, for SMS marketing cellular phone networks charge the two sender along with the receiver from the messages. These extra charges often irritate the receivers and create a negative picture of the organization house sending the messages.

Limitations of Messages: With messages being restricted to 140-160 characters, it might be hard to create a powerful message within such short word limit. Moreover, additional information as hyperlinks might not exactly be received properly from the user’s phone.

While there are many disadvantages, yet its extent of reach and value effectiveness, make SMS Marketing a lucrative option as being a marketing device.

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