The presence of absence of a professional and clean website design is up to you, and those choices will effect who does business with you or opts in to your newsletter, etc. You have a lot of flexibility and latitude with what you do with your site. It is understandable if you feel a bit confused about this subject. Let’s look into a few web design factors that you should be focusing on

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Even if you are not shooting for search engine rankings, it is a very good practice to assign relevant names to your webpage filenames. The reason for this is, when search engines go through your website they look at the file names and search for any keywords that they could rank your site for. So using your primary keywords in the file names can help you with your search engine rankings. Totally ignore the use of the underscore here, but what you do want to use are hyphenated phrases. Doing this will allow your pages to be correctly categorized by the Google bot – since this is completely for the benefit of Google SEO. Small things like these matter big time when it comes to making your site successful, because they form an important part of your website’s design.

Use RSS Auto-Discovery: All websites should have an RSS feed for content and all site owners should make sure that site headers include the auto-discovery code. This will let all of the different web browsers and RSS readers detect your feed automatically and let people know that it is there for them. RSS feeds are great because they allow readers to keep up with content updates and website changes and this one tiny feature can make a major difference in your website.

Use Alternate Domains: In order to protect your brand and ensure that your website is found by your target audience, you should register alternate domain names or multiple versions of your domain name with various extensions. This protects you against other people who will want to take advantage of your success with similar domain names. Although it isn’t actually a part of your website’s design, this step can help you protect yourself against losing important visitors. You can simply re-direct all your domain names to your main domain name, which is often done by big companies to protect their brand and increase awareness of their site. For example, in addition to registering a .com, you can register .net and .org as well so that you can own all three of the most popular domain extensions. This will also help your site have no competition from other domain extensions in the search engines.

There’s much more to web design than what we discussed here; in reality, this is only the tip of the iceberg. There really are no secrets with site design, so the information is readily available to you.
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