Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the net is growing with an alarming rate because of its convenience, cost-efficiency, convenience. The application of cellular phones is closing the digital divide involving the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to formulate websites which are mobile-friendly as a way to reach these mobile users. Just one way of the process would be to create designs which can be tuned in to different devices and screen sizes.

What then is responsive website design?

Responsive web design (RWD) is really a technique found in web design allowing webpages respond to the display size, orientation and platform with the device a person is viewing with.

Responsive design will be the simple the first thing containing changed the browsing behavior of browsers recently. Such websites are capable of changing from device to device. By way of example, if a user switches from your cellular phone to some tablet device, the website automatically adapts and dynamically fits how big the screen.

Without delving much to the technicalities associated with designing such websites, listed here are the organization advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to disclose and conceal areas of images on the website. This fluidity can make it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website regardless of the environment they end up, hence improving the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended responsive design the best practice so firms that would not have options are really missing out. Is the more popular global search results, Google explained that responsive websites are simple to crawl and perform favourably browsing results.

In accordance with Moz, a well-respected search company within their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.

With all this knowledge, we can easily safely say definitely that having a responsive website will help augment marketing efforts of organizations to achieve their business objectives.

Cost-effective: Using desktop or laptops is normally costlier and/or inconvenient than using mobile phones. Cellular devices offer fast and simple access to information about the move. Responsive websites therefore are reasonable to users who spend little to no time in an office space.

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