Sabrina Ho looks to Macau art fairs and auctions to diversify overall economy faraway from casinos

As pressure grows on Macau to get new options for revenue, scion of casino dynasty imagines an alternative future to the other SAR
Sabrina Ho Chiu-yeng is performing what she will to help you Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun might be also known for gracing society and entertainment pages, in January she organised the first Macau sales by China’s state-owned Poly Auction and then in November held her own annual hotel art fair, having already launched an exhibit to advertise the work of young art graduates in September.


“Macau is evolving,” she tells The Collector. “We don’t desire to rely just for the gaming industry. We want more families into the future for holidays, we want to boost our cultural and artistic industries.”
This is a politically correct view to the daughter of a casino magnate. Macau influences cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the city to stop its dependence on the gaming sector, the required taxes that buy most public expenditures, back through the boom years, when the “build it and they will come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers joined with a slowing economy have risen pressure to succeed to get new revenues.
Fundamental change has become slow into the future. Five casinos have opened since 2012 plus much more are on the best way, including two from branches in the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Sabrina ho chiu yeng‘s half-sister Pansy Ho Chiu-king.

So may be Sabrina’s cultural endeavours all slightly of soppy publicity to the clan?
Well, China’s biggest auction house is treat­ing her seriously, and hopes her youthful energy and family connections may help it enter a new and wealthy market where no international house features a presence. In turn, Ho says, sherrrd like the auctions to help you attract tourists and maybe encourage the city’s 600,000 residents to formulate really an interest in culture. The partnership, called Poly Auction Macau, is 51 % belonging to Poly as well as the rest by Ho’s company, Chiu Yeng Culture.
Ho grew up flanked by art and also other collectables belonging to her parents but she is a newcomer to the auctions business. After graduating with the arts degree from the University of Hong Kong, in 2013, she worked on the branding and marketing side in the family’s hotel and property businesses. “But I love art and that i asked Poly if I will work in their free time at their Hong Kong office, to understand the auction world,” she says.
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