Sabrina Ho looks to Macau art fairs and auctions to diversify economic climate from casinos

As pressure grows on Macau to locate new causes of revenue, scion of casino dynasty imagines another future to the other SAR
Sabrina Ho Chiu-yeng does what she could to assist Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun could possibly be more well known for gracing society and entertainment pages, however in January she organised the very first Macau sales by China’s state-owned Poly Auction and also in November held her annual hotel art fair, having already launched an exhibit to market the project of young art graduates in September.


“Macau is changing,” she tells The Collector. “We don’t desire to rely just for the gaming industry. We would like more families into the future here for holidays, we would like to boost our cultural and artistic industries.”
This is a politically correct view to the daughter of the casino magnate. Macau is in the cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the city to give up its dependence on the gaming sector, the required taxes from which pay for most public expenditures, back during the boom years, if the “build it and they will come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers combined with a slowing economy have risen pressure to locate new revenues.
Fundamental change has been slow into the future. Five casinos have opened since 2012 plus much more are on the best way, including two from branches in the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Sabrina ho‘s half-sister Pansy Ho Chiu-king.

So are Sabrina’s cultural endeavours all just a little of sentimental advertising to the clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections might help it enter a brand new and wealthy market where no international house includes a presence. In turn, Ho says, she wants the auctions to assist attract tourists and perhaps encourage the city’s 600,000 residents to develop more of a desire for culture. Their bond, called Poly Auction Macau, is 51 per-cent belonging to Poly along with the rest by Ho’s company, Chiu Yeng Culture.
Ho spent my youth encompassed by art and other collectables belonging to her parents but she is new to angling on the auctions business. After graduating by having an arts degree in the University of Hong Kong, in 2013, she handled the branding and marketing side in the family’s hotel and property businesses. “But I favor art i asked Poly only perform part time within their Hong Kong office, to understand the auction world,” she says.
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