Posters happen to be an element of everyday routine ever since the printing industry worked out how to mass-produce coloured prints with an industrial scale. The mid-19th century saw massive advancements in printing technology, which means that poster printing became extensively utilized for from promotion, advertising, and art.

Together with the advent of online marketing and advertising, some say that printed marketing is now obsolete. Nevertheless, the print market is still going strong. On this page, NPS looks at the reasons why you could choose poster printing.

Targeted advertising

Posters are available in numerous sizes, meaning they may be placed in multiple different locations. Poster printing lets you target a communication specifically to the people who will walk past and find out it.

Whether you’re putting your posters within a shop window or tacking the crooks to lampposts – poster printing is a great targeted advertising tool which will be sure that your message is heard with the highest number of individuals possible.

Cost-effective

When compared with other kinds of printed ads, poster printing is fairly affordable – try to cost-effective. Think about the cost-per-impression of an online ad – most impressions are manufactured on people already seeking relevant keywords.

With poster printing, each poster occupies an actual location, meaning it could be seen by not only your target market but in addition other folks walking by. This is because people don’t opt to have a look at poster advertising – it’s there, it’s in their face, and they’ll read it with out noticing they may be!

Posters may be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you acquire the best poster printing experience tailored in your brief.

They work!

Over 50% of millennials (those aged 22-38) pay attention to print ads. And, a current survey by Outdoor Media Centre discovered that 92% of customers said they’d seen outdoor poster advertising in the 30 minutes before they purchased something, with 82% saying they’d impulse purchased on that quick.

Think it over – how many times maybe you have seen a “SALE” poster inside a shop window and felt tempted to play for any look? Choosing poster printing over banner printing or flyer printing means place the your core message at eye level in a place where it’s certain to make a direct effect.

Versatility

Poster printing doesn’t need to be bland. Posters are amazingly versatile and give plenty of benefits, including:

A tremendous range of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
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