App gamification has stopped being a secret hack – and for good reason! Case research shows that a gamified app sees increased user engagement and decreased user churn. Whilst remaining flexible and cost-effective! Would it be any wonder, then, which a recent Gartner report found that a whopping 70% in the world’s top 2000 businesses now use gamification? So what are some situations of gamification? And how much will it cost to gamify an app?

In this post, let’s review why gamification is really important for mobile apps.

Why app gamification may be the newest thing
Today, mobile app growth teams are finding an invaluable strategy in-app gamification. In 2019, the international gamification market hit above $10 billion in revenues the very first time. Incredibly, that is forecasted to skyrocket for an impressive $30 billion by 2025!

So why is everyone adopting gamification basic enthusiasm? The solution lies in how app gamification can align with your goals to make your company more resilient:

App gamification slashes user churn
Certainly, the key the main customer journey for activation is onboarding. Industry wisdom claims that each onboarding step makes a 20% boost in user churn – preventing acquisitions from being activated. To combat this, you may use a progress tracker.

Take LinkedIn, whose progress bar created to encourage profile set-ups triggered an amazing 55% surge in conversions.

App gamification drives user engagement
The person spends 1/3 time on mobile! This provides a person plenty of room to maximise app engagement, that’s hugely beneficial. Simply speaking, engaged users create more data you can leverage, that can be used to raised sell to them.

Gamification can give you that uplift – case studies show that the clever implementation of gamification examples can increase mobile user engagement by 47%.

Developing a gamified app? 4 tips to get going
Gamification is both a science with an art. On one hand, it’s about clearly being aware of what motivates and triggers your users. On the other hand, it’s about producing items like progress and achievement tangible through rewards. It is precisely because you can tailor app gamification for your situation it’s so powerful. However, it’s also the thing that makes developing a gamified app so intimidating.

To make your gamification journey easier, here’s how to get started:

Ensure it is competitive and social.

Science implies that individuals are highly motivated by social influences. Considering this, an in-app community with gamification examples like challenges, points, and leaderboards goes a considerable ways to cooking an energetic userbase that engages with each other!

Make progress visible.

Leverage achievements, progress bars, and leveling systems to maintain users engaged. Too, streaks certainly are a super simple approach to illustrate a user’s growth.

Reward participation.

Reduce user churn by offering users points, badges, and redeemable prizes! Research finds that badge rewards produce a ‘significant positive effect’ on the user, resulting in higher app engagement!

Make winning clear and understandable.

A fairly easy digital confetti graphic goes further to believe a user’s win.

Indeed, timely positive reinforcement enhances the results of a prize.

How much can it cost to gamify an app?

With all this in your mind, how much will it cost to gamify an app? Well, it all depends for the solution you select. If you’re likely to build in most gamification features yourself, it may need up considerable time and resources. However, app gamification software can help you save a huge amount of time and cash!

Most gamification software programs are priced per (active) user. Prices may vary according to what software you’re using along with the different capabilities it’s. Some apps are stand-alone features like leaderboards or in-app notifications, while others give you a full range of reward systems like badges, achievements, plus much more. Additionally, setting up a gamified app is much more than simply adding some features. It’s about truly understanding user motivation, and building an event around it.
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