If you are a novice to marketing automation, you might want to consider the way you plus your team will want to adopt those automated processes in the correct way. Considering how the marketing automation marketplace is growing with increased adoption rates, it’s important to ensure automation is performed efficiently.

Clearly, many industries are adopting marketing automation software and technology tools; these are few important things that you’ll want to remember while making your alternatives:

1. Don’t automate bad processes and watch out for outsourced lists

Map your marketing processes that bring customers and leads thoroughly. Flow of leads through the funnel, including allocation in addition to their sources are key. Hence, map those properties accurately. Ensure that the folks your team that run these processes are on-board with any changes that such automation will bring on their day-to-day work. Appointing a difference manager (champion) who is an advertising and marketing process specialist could save you time and expense. Identify and eliminate poor processes – fix the process before you can automate it.

2. Beware of outsourced lists and automate lead qualification to stay compliant

Avoid buying mailing lists and sending them automated email promotions. These will fail and turn into expensive to resolve. Especially now, with GDPR, this can buy your business right into a whole lot of trouble. Automation tools can be a life-saver making use of their inbuilt measures in order that some of your processes are compliant with all the new laws. Nevertheless, the application can be an only enabler and also you need to do the work to stay compliant. To help expand help the process, target creating exciting content that can motivate website visitors to join your site content offerings (say, eBooks and animated GIFs) and produce + expand your own opt-in database that can deliver better lead conversion.

Email databases will expire as time roll by so it’s crucial that you keep generating new leads at the higher rate compared to expiry rate; that is about 25% annually. To create new leads, you have to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your internet site for the search engines. Automation is fantastic for nurturing leads, however, you have to generate those leads first for an additional factor to happen.

3. Don’t allow fancy features fool you

When deploying an advertising automation for your requirements, don’t allow fancy features fool you. Each software could have different learning curve, as well as perhaps using a software with the easier UI might increase processes. But, whether it doesn’t solve your marketing process related (specific) problems, it most likely are not the software program to suit your needs.

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