If you are a new comer to marketing automation, you might want to consider how you plus your team may wish to adopt those automated processes in the correct way. Considering how a marketing automation industry is growing with an increase of adoption rates, it’s important to ensure automation is conducted efficiently.

Clearly, many industries are adopting marketing automation software and technology tools; they’re few really important issues that you’ll want to keep in mind while making the options:

1. Don’t automate bad processes and beware of outsourced lists

Map your marketing processes that bring customers and leads thoroughly. Flow of leads over the funnel, including allocation and their sources are key. Hence, map those properties accurately. Make sure that the folks your team who run these processes are on-board with any changes that such automation will bring to their day-to-day work. Appointing an alteration manager (champion) who is a marketing process specialist you will save time and cash. Identify and eliminate poor processes – fix the task before you can automate it.

2. Stay away from outsourced lists and automate lead qualification to remain compliant

Avoid buying mailing lists and sending them automated email campaigns. These will fail and be costly to resolve. Especially now, with GDPR, this may get a business in to a good deal of trouble. Automation tools can be quite a life-saver using inbuilt measures to ensure that some of your processes are compliant using the new laws. Nevertheless, the software program is an only enabler and you should do the work to keep compliant. To further conserve the process, focus on creating exciting content that may motivate website visitors to sign up for your content offerings (say, eBooks and animated GIFs) and build + increase your own opt-in database that will deliver better lead conversion.

Email databases will expire as time roll by so it is imperative that you keep generating new leads with a higher rate as opposed to expiry rate; that’s about 25% annually. To get new leads, you’ll want to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your website for your search engines like google. Automation is great for nurturing leads, however you need to generate those leads first for the next factor to happen.

3. Do not let fancy features fool you

When deploying an advertising and marketing automation to meet your needs, don’t let fancy features fool you. Each software can have different learning curve, as well as perhaps utilizing a software having an easier UI might quicken processes. But, whether or not this doesn’t solve your marketing process related (specific) problems, it is probably not the application for you personally.

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