(October 30, Shanghai) Asia’s leading independent e-cigarette brand RELX presented its latest product, a Bluetooth-enabled intelligent e-cigarette known as the RELX i, on the International e-Cigarette Industry Expo (IECIE) in Shanghai.

The IECIE is possibly the world’s largest e-cigarette exhibition that sees participation from over 1,000 companies from home and abroad.

The RELX i, RELX Technology’s latest products launched in August 2019, could be the first-ever intelligent e-cigarette within the Chinese market. The unit connects having a companion app that tracks key usage data and consumption patterns, giving users richer clues about their habits and allowing them to make change in lifestyle per their individual goals.

The organization is intending on launching the product in select global markets by the end of the year.

Through the exhibition, RELX’s ‘PodBot’ drew much attention through the crowd, which customized e-liquid flavors for curious participants and promptly filled their desired formulations into empty RELXPods during first minutes.

The organization is well known for its product innovation, finding ways of common industry problems like pod leaks, battery life, vapor quality, and also other hardware use issues. Up to now, the company has filed over 170 invention patents. RELX products utilize FEELM Inside ceramic atomizers that render richer and more satisfying vapor.

“What causes us to be not the same as other brands is always that we invest a whole lot for making details perfect,” said Kate Wang, CEO of RELX Technology.

Its flagship product, the RELX Alpha, along with the new RELX i both carry its SmartPace vibrate feedback feature that notifies users when they’ve vaped more than 15 times within ten mins, proof of the company’s resolve for giving customers a far more responsible way to vape.

“RELX Technology has always placed social responsibility, buyer, and product quality above any devices,” said Jiang Long, co-founder of RELX Technology. “Our relentless hunt for excellence and emphasis on R&D permits us to dig deep into what consumers need, and create goods that truly bring the near future to the current.”

Based on market consultancy Euromonitor, RELX Technology holds over 44% in the China market with the first 50 % of 2019. As outlined by RELX Technology, its business in China has exceeded 60 percent after this August.

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