Marketing to consumers is very large business so when done properly, can be extremely profitable on your company. The web is where most consumers spend time, so it is smart to focus your B2C marketing efforts there. That is well known today, but a majority of businesses still fail on this arena. This is the reason many organisations hire SEO professionals for help. In accordance with one study produced by WordStream in 2013, small and medium businesses were wasting away 25 % of their PPC budgets. So a company that’s dishing out $2,000 monthly on AdWords would turn out wasting $6,000 annually on under-performing campaigns.

Losing is a whole lot larger for medium-sized companies that spend about $20,000 monthly on PPC, which equates to $60,000 wasted dollars annually. It is a lot of cash that might be saved by improving their B2C marketing campaigns. If it is something that’s plaguing your small business, then maintain your tips below planned.

Host Unique Contests. This is a great way of getting attention on social websites and have people engaged. There is an excellent illustration of this a year ago, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for next best-selling flavor. This naturally attracted people on a global level, so you can say this is a hit. In 2014, Lay’s revealed they received over 14 million submissions, that was up from three.8 million back 2013.

Offer Something for Free. The one thing consumers love higher than a deal is freebies. This was proven within a study made by Harris Interactive in 2013, which showed a major boost in repeat purchases and word-of-mouth referrals when there were free add-ons. The outcome also demonstrated that 90 % of shoppers were a little bit more planning to purchase frequently from your retailer that gave away a free of charge gift, and 65 percent were more likely to share their experience after finding a giveaway.

Make Intent-Driven SEO a high priority. It’s not surprising that global brands top Google’s search engine results for electronics, toys and apparel. It would be insanely expensive and exhaustive to even try and try to rank highly for such keywords, let alone maintain those positions. Instead, it’s a smart idea to give attention to long-tail keywords which might be relevant to your products or services, and that drive purchase intent. In another 2013 study done by Adchemy’s Thi Thumasathit, it established that long-tail keywords were 66 percent more profitable than head keywords. It is deemed an chance for medium and small businesses to develop a prosperous B2C campaign.

Build a Network of Micro-Influencers. You won’t need to know A-listers to obtain a great endorsement. Should you play your cards right, you just need to a small number of micro-influencers. Together, these micro-influencers provides enough publicity for the brand. A good example of this became seen a short while ago when Shoes of Prey decided to allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the company tripled along with the sales soared. You will discover micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Look for them in places where you know your audience hangs out. Otherwise, you will not be reaching the best prospects.

Please take a Mobile-First Aproach. In case your marketing doesn’t think of mobile users first, then you’re struggling. As outlined by Shopify, 50.3 percent of ecommerce visitors performed on mobile phones. Make sure your shopping online experience was made with mobile users in your mind.

All of these tips can enhance your sales, user engagement which help with online reputation management. If you’d like help working out something for your B2C marketing campaign, consult with SEO companies and hire one that is reputable and provides Website design services.

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