What business should a mega-brand like McDonald’s enter into next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense and also by holding a unique position that appeals to children and grown ups alike.

The McD’ Coffee Shops could be ideal in experiencing the coffee cultures that are growing rapidly throughout the globe. These coffee cultures covered with Starbucks and cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers have more in-store time for it to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people look to coffee shops as time-killers en route on the cinema, take-away, or finding comfort work. They are searching for a short-term experience that is certainly fast with excellent service in a reasonable cost.

McD Coffee houses can be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics and the technique infamous ‘M’ logo would allow for fast recognition, credibility and belief from the new venture. Except for further differentiation from the fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours that are sometimes found in certain countries. Also introducing convenient seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience fast food restaurants; so kids are not entirely excluded out of this adult experience.

McDonalds is acknowledged for being open until late in addition to their Coffee Shops would thus satisfy the huge consumer demand from club/bar goers and tourists that might adopt a brandname that permits them to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, as well as their more affordable prices in comparison to Starbucks etc would permeate countries where fast food restaurants are considered a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can access the same knowledge of more affordable prices, better and faster service.

This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the idea and loyalty towards the brand.

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