What business should a mega-brand like McDonald’s get into next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and cost and by holding a unique position that appeals to children and grown ups alike.

The McD’ Coffee Shops could be ideal in experiencing the coffee cultures which might be expanding as well throughout the globe. These coffee cultures covered with Starbucks and personal cafes attract consumers that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers convey more in-store time for it to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people check out cafes as time-killers enroute for the cinema, take-away, or going back to work. They are searching for a short-term experience that is fast with excellent service at the reasonable cost.

McD Coffee Shops can be separate entities from your fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the technique infamous ‘M’ logo allows for fast recognition, credibility and belief within the medical. Nevertheless for further differentiation from your fast-food image, the famous ‘red’ theme will be replaced by the ‘grey/black’ colours which can be sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee shops; so students are not entirely excluded using this adult experience.

McDonalds is acknowledged for being open until late and their Coffee houses would thus fulfill the huge consumer demand from club/bar goers and tourists that could subscribe to a brand name which allows these phones enjoy their coffee experience if he or she desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their affordable prices compared to Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they possibly can get the same knowledge about less expensive costs, better and faster service.

This venture will prove to add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.

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