Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making original shoes in Pakistan and selling these to a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan with this venture, and he’s hoping the company he’s launched using a Kickstarter campaign will be the next Toms.

“They add this kind of pop of color, they just they make you cheerful.”

Ahmed is talking about the sneakers being created by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business dedicated to making shoes, and doing good.

The same as another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I been visiting my hometown in Pakistan, Karachi, and that i found these beautiful colored sandals from our market,” he says.

he brought a few of the shoes returning to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received tons of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally called “Khussas.”

Ahmed’ friends all wanted moobs – but there is an issue with simply importing them. The artisans making these shoes only made Three or four dollars a day, hardly enough to meet their basic needs, much less support a family.

“The effort they put behind these shoes is just significant. They were definitely very underpaid for his or her crafts and skills and we wished to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in less than 30 hours, 62 thousand dollars in all.

That cash goes to paying Naraam artisans above market value for intricate work. Also…

“We are going to do profit sharing using them, and we’re also supplying them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you might be seeing these colorful Leather flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the planet a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together that way.”
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