Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in the native Pakistan with this venture, and he’s hoping the organization he’s launched using a Kickstarter campaign will be the next Toms.

“They add such a pop of color, which they just they’ve created you cheerful.”

Ahmed is referring to the shoes being created by his new company Naraam, a NJ-area startup being run – yes – away from a garage. It’s a company dedicated to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can be Toms,” said Ahmed.

But his initial inspiration originated from home.

“In 2012, I happened to be visiting my hometown in Pakistan, Karachi, and I came across these beautiful colored sandals from our market,” he admits that.

he brought some of the shoes returning to NJ, had his girlfriend wear them and also this happened:

“Everywhere she went she received plenty of compliments about the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted some – but there was clearly a problem with simply importing them. The artisans making the sneakers only made Three or four dollars each day, hardly enough to meet their basic needs, significantly less support a household.

“The effort installed behind these sneakers is just significant. These were definitely very underpaid for crafts and skills so we desired to change that.” Ahmed said.

So in February this coming year, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, 62 thousand dollars in every.

That money would go to paying Naraam artisans above market price for intricate work. Also…

“We are doing profit sharing with them, and we’re also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no left or right.

Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.

Soon you may be seeing these colorful Black flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion will make the world a brighter location for everyone.

“I think it brings two cultures together. I think it gets people together this way.”
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