Naraam really wants to function as next Toms
Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making unique shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs as part of his native Pakistan using this venture, and he’s hoping the company he’s launched using a Kickstarter campaign could be the next Toms.
“They add such a pop of color, which they just they make you cheerful.”
Ahmed is discussing the shoes being produced by his new company Naraam, a NJ-area startup being run – yes – from a garage. It’s a business focused on making shoes, and doing good.
The same as another well-known shoe company:
“My inspiration can also be Toms,” said Ahmed.
But his initial inspiration originated from home.
“In 2012, I were visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals in the local market,” he states.
he brought a few of the shoes back to NJ, had his girlfriend put them on and also this happened:
“Everywhere she went she received a lot of compliments on the shoes.”
The sneakers are handmade in Pakistan. They’re traditionally known as “Khussas.”
Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the sneakers only made Three or four dollars a day, hardly enough to meet their basic needs, significantly less support a family group.
“The effort installed behind these footwear is merely significant. These folks were definitely very underpaid for his or her crafts and skills so we wished to change that.” Ahmed said.
So in February this year, he launched a Kickstarter campaign for Naraam.
he reached his 10 thousand dollar initial goal within just 30 hours, and raised 62 thousand dollars in every.
Those funds goes to paying Naraam artisans above market value for intricate work. Also…
“We do profit sharing with them, and we’re also supplying them medical benefits,” explained Ahmed.
Naraam footwear is also fun.
No two pairs are alike, and there’s no right or left.
Instead, the leather conforms for your foot. Also, Naraam adds extra padding for comfort.
Soon you may be seeing these colorful peep toe flats everywhere:
And Ahmed believes bringing these eastern shoes into western fashion is likely to make the planet a brighter spot for everyone.
“I think it brings two cultures together. I think it gets people together this way.”
For more information about peep toe flats explore this popular website: click
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