Ahmed Raza is co-founder of Naraam, a Nj-area startup that’s making one of a kind shoes in Pakistan and selling these phones a western market. Ahmed is paying sustainable wages and creating jobs in his native Pakistan using this venture, and he’s hoping the organization he’s launched having a Kickstarter campaign could be the next Toms.

“They add this kind of pop of color, they just they make you happy.”

Ahmed is talking about the shoes being made by his new company Naraam, a NJ-area startup being run – yes – out of a garage. It’s a business dedicated to making shoes, and doing good.

Much like another well-known shoe company:

“My inspiration can also be Toms,” said Ahmed.

But his initial inspiration originated in home.

“In 2012, I were visiting my hometown in Pakistan, Karachi, and i also discovered these beautiful colored sandals from our market,” he says.

he brought some of the shoes returning to NJ, had his girlfriend wear them which happened:

“Everywhere she went she received plenty of compliments on the shoes.”
These shoes are handmade in Pakistan. They’re traditionally referred to as “Khussas.”

Ahmed’ friends all wanted some – but there is a problem with simply importing them. The artisans making the sneakers only made A few dollars each day, hardly enough to satisfy their basic needs, a lot less support a family group.

“The effort they place behind these shoes is just significant. These folks were definitely very underpaid for crafts and skills so we desired to change that.” Ahmed said.

So in February this season, he launched a Kickstarter campaign for Naraam.

he reached his 10 thousand dollar initial goal in under 30 hours, and raised 62 thousand dollars in most.

That cash would go to paying Naraam artisans above market price for intricate work. Also…

“We are going to do profit sharing using them, and we’re also providing them medical benefits,” explained Ahmed.

Naraam shoes are also fun.

No two pairs are alike, and there’s no right or left.

Instead, the leather conforms in your foot. Also, Naraam adds extra padding for comfort.

Soon you could be seeing these colorful Pointed toe flats everywhere:

And Ahmed believes bringing these eastern shoes into western fashion can make the world a brighter location for everyone.

“I think it brings two cultures together. It gets people together that way.”
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