Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the internet is growing with an alarming rate due to the convenience, cost-efficiency, comfort and ease. Using cellular phones is closing digital divide involving the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to build up websites which might be mobile-friendly as a way to reach these mobile users. One way of this is usually to create designs that are attentive to different devices and screen sizes.

What then is responsive website design?

Responsive web design (RWD) is often a technique utilized in web page design to allow for webpages answer the display size, orientation and platform in the device a user is viewing with.

Responsive design would be the simple the very first thing which has changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. For instance, if your user switches from your cellphone to a tablet device, the web site automatically adapts and dynamically fits the size of the screen.

Without delving much in to the technicalities involved in designing such websites, are mainly the company advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s foreground images that scale together with the layout to show and hide aspects of images on the website. This fluidity helps it be user-friendly, accessible and delightful when compared to conventional websites. Users can surf your website regardless of environment they are, hence improving the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended responsive design as best practice so firms that do not have choices getting left behind. To be the most popular global search results, Google explained that responsive websites are really simple to crawl and perform favourably in search results.

According to Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals devoted to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.

Given this knowledge, we are able to safely say without a doubt that creating a responsive website will help augment marketing efforts of organizations to realize their business objectives.

Cost-effective: Using desktop or laptops is usually more expensive and/or inconvenient than using cellular phones. Mobile phones offer fast and simple usage of info on the move. Responsive websites are therefore reasonable to users who spend hardly any amount of time in an office space.

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