Globally, the application of cellphones, smartphones, iPads and tablets for surfing the web is growing with an alarming rate because of its convenience, cost-efficiency, ease. The application of mobile devices is closing digital divide involving the rich and poor; as well as the urban and rural dwellers. All companies are duty-bound to formulate websites which might be mobile-friendly to be able to reach these mobile users. Another way of this is to create designs which might be responsive to different devices and screen sizes.

What then is responsive web page design?

Responsive web page design (RWD) can be a technique utilized in web page design to allow webpages respond to the screen size, orientation and platform from the device an end user is viewing with.

Responsive design would be the simple the first thing that has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. For instance, if a user switches from your cell phone into a tablet device, your website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much in the technicalities involved with designing such websites, listed below are the business benefits of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale using the layout to show and conceal areas of images on websites. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your website no matter the environment they end up, hence increasing the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended Web Design & Development as well as practice so companies that will not have them are at a disadvantage. Is the hottest global internet search engine, Google explained that responsive websites are really easy to crawl and perform favourably searching results.

In accordance with Moz, a well-respected search company within their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

Given this knowledge, we are able to safely say for sure that developing a responsive website can help augment marketing efforts of organizations to realize their business objectives.

Affordable: Using desktop or laptops is generally higher priced and/or inconvenient than using mobile devices. Cellular devices offer fast and simple access to info on the move. Responsive websites are thus cost effective for users who spend practically no time in a workplace.

For businesses, the responsive web page design reduces design and development costs they do not have to develop different websites for several devices. Additionally, businesses helps you to save cash maintenance costs as they will probably be emphasizing just one website.
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