Globally, using mobiles, smartphones, iPads and tablets for surfing the internet is growing in an alarming rate due to its convenience, cost-efficiency, comfort and ease. The usage of mobile phones is closing digital divide relating to the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to formulate websites which might be mobile-friendly in order to reach these mobile users. One way of doing so would be to create designs which might be understanding of different devices and screen sizes.

What then is responsive web design?

Responsive web design (RWD) is often a technique found in web design to allow webpages respond to the screen size, orientation and platform in the device an individual is viewing with.

Responsive design include the simple most important factor that has changed the browsing behavior of browsers in recent times. Such websites are equipped for changing from device to device. For example, in case a user switches from your mobile phone to a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much in the technicalities associated with designing such websites, the following are the organization advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to reveal and conceal elements of images on the website. This fluidity can make it user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your site no matter the environment they find themselves, hence increasing the reach of the business website.

Consolidate business marketing efforts: Google has recommended web design johannesburg as well as practice so firms that will not have them are at a disadvantage. Being the most favored global search engine, Google explained that responsive websites are really simple to crawl and perform favourably in search results.

Based on Moz, a well-respected search company within their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.

Considering this knowledge, we can easily safely say without a doubt that developing a responsive website can help augment marketing efforts of organizations to realize their business objectives.

Economical: Using desktop or laptops is often higher priced and/or inconvenient than using mobile phones. Cellular phones offer simple and fast usage of info on the move. Responsive websites are thus reasonable to users who spend little to no time in a workplace.

For businesses, the responsive web design reduces design and development costs since they don’t ought to develop different websites many different devices. Additionally, businesses helps you to save money on maintenance costs as they will probably be emphasizing merely one website.
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