Globally, the usage of mobile phones, smartphones, iPads and tablets for surfing the internet is growing in an alarming rate due to the convenience, cost-efficiency, comfort and ease. The application of cellular devices is closing digital divide involving the rich and poor; along with the urban and rural dwellers. All businesses are duty-bound to develop websites which might be mobile-friendly to be able to reach these mobile users. A way of doing this would be to create designs which might be understanding of different devices and screen sizes.

What then is responsive web site design?

Responsive web site design (RWD) is really a technique used in web site design to allow webpages react to the display size, orientation and platform of the device a user is viewing with.

Responsive design would be the simple the very first thing that has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. For instance, if the user switches coming from a cellphone to some tablet device, your website automatically adapts and dynamically fits the size of the screen.

Without delving much to the technicalities involved in designing such websites, listed here are the business enterprise important things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and conceal elements of images on websites. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users can surf your website no matter the environment they find themselves, hence increasing the reach of your business website.

Consolidate business marketing efforts: Google has recommended graphic designs as best practice so businesses that do not have them are at a disadvantage. Being the most widely used global google search, Google explained that responsive websites are easy to crawl and perform favourably searching results.

In accordance with Moz, a well-respected search company of their 2015 Website positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.

Given this knowledge, we can safely say definitely that using a responsive website can help augment marketing efforts of organizations to attain their business objectives.

Affordable: Using desktop or laptops is generally more costly and/or inconvenient than using cellular devices. Cellular devices offer quick and easy access to information about the move. Responsive websites are therefore cost effective for users who spend practically no period in a workplace.

For businesses, the responsive web site design reduces design and development costs since they don’t need to develop different websites for various devices. Additionally, businesses preserves money on maintenance costs while they will probably be concentrating on only one website.
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