Globally, the use of mobiles, smartphones, iPads and tablets for surfing the web is increasing in an alarming rate due to the convenience, cost-efficiency, convenience. The usage of mobile devices is closing a digital divide between the rich and poor; and the urban and rural dwellers. Every business are duty-bound to develop websites which are mobile-friendly so that you can reach these mobile users. A way of the process is always to create designs which are tuned in to different devices and screen sizes.

What then is responsive web page design?

Responsive WEB DESIGN is a technique used in web page design to allow for webpages reply to the screen size, orientation and platform from the device an end user is viewing with.

Responsive design include the simple the crucial element which has changed the browsing behavior of browsers in recent years. Such websites are capable of changing from device to device. For instance, if a user switches from the mobile phone to some tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much to the technicalities associated with designing such websites, the following are the organization advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to disclose and conceal aspects of images over the internet. This fluidity causes it to be user-friendly, accessible and exquisite in comparison with conventional websites. Users are able to surf your site no matter the environment they find themselves, hence increasing the reach of your respective business website.

Consolidate business marketing efforts: Google has recommended responsive design as well practice so businesses that would not have them are really missing out. To be the most widely used global google search, Google explained that responsive websites are really easy to crawl and perform favourably searching results.

Based on Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.

Given this knowledge, we are able to safely say for certain that having a responsive website might help augment marketing efforts of organizations to accomplish their business objectives.

Economical: Using desktop or laptops is often higher priced and/or inconvenient than using mobile devices. Mobile phones offer fast and simple access to information on the move. Responsive websites therefore are reasonable to users who spend virtually no amount of time in a workplace.

For businesses, the responsive web page design reduces design and development costs since they don’t ought to develop different websites for various devices. Additionally, businesses will save you funds on maintenance costs while they will be concentrating on merely one website.
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