Globally, using cellphones, smartphones, iPads and tablets for surfing the world wide web is increasing in an alarming rate due to its convenience, cost-efficiency, ease. Using mobile devices is closing digital divide between your rich and poor; along with the urban and rural dwellers. All companies are duty-bound to develop websites which can be mobile-friendly so that you can reach these mobile users. One way of this would be to create designs which can be responsive to different devices and screen sizes.

What then is responsive web page design?

Responsive WEB DESIGN ATHENS can be a technique employed in web page design to allow webpages reply to the display size, orientation and platform with the device an end user is viewing with.

Responsive design include the simple most important factor that has changed the browsing behavior of browsers in recent times. Such websites can handle changing from device to device. For example, in case a user switches from your mobile phone with a tablet device, the website automatically adapts and dynamically fits the dimensions of the screen.

Without delving much into the technicalities involved with designing such websites, listed below are the business important things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. They have foreground images that scale with the layout to reveal and conceal areas of images online. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users can surf your site whatever the environment they end up, hence improving the reach of the business website.

Consolidate business marketing efforts: Google has recommended responsive design as well practice so companies that will not have choices missing out. To be the most favored global search results, Google explained that responsive websites are easy to crawl and perform favourably in search results.

In accordance with Moz, a well-respected search company of their 2015 Search engine results positioning Factors, 150 marketing professionals dedicated to SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.

Given this knowledge, we can easily safely say for sure that developing a responsive website may help augment marketing efforts of organizations to attain their business objectives.

Affordable: Using desktop or laptops is usually costlier and/or inconvenient than using mobile devices. Mobile phones offer easy and quick usage of information about the move. Responsive websites therefore are cost effective for users who spend practically no time in an office space.

For businesses, the responsive web page design reduces design and development costs because they do not need to develop different websites many different devices. Additionally, businesses preserves cash on maintenance costs while they will be concentrating on only 1 website.
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