Globally, using mobile phones, smartphones, iPads and tablets for surfing the internet is increasing with an alarming rate because of its convenience, cost-efficiency, comfort and ease. Using cellular phones is closing a digital divide between the rich and poor; and the urban and rural dwellers. Every business are duty-bound to develop websites which are mobile-friendly in order to reach these mobile users. One way of doing so is always to create designs which are understanding of different devices and screen sizes.

What then is responsive web design?

Responsive WORDPRESS WEB DESIGN is a technique utilized in web design to allow for webpages reply to the screen size, orientation and platform from the device an individual is viewing with.

Responsive design will be the simple most important factor that has changed the browsing behavior of browsers recently. Such websites can handle changing from device to device. For instance, if your user switches from a cellphone to some tablet device, your website automatically adapts and dynamically fits the size of the screen.

Without delving much in the technicalities associated with designing such websites, listed below are the company benefits of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to reveal and conceal elements of images over the internet. This fluidity makes it user-friendly, accessible and exquisite in comparison with conventional websites. Users can surf your site whatever the environment they wind up, hence improving the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that do not have options are getting left behind. Being the hottest global google search, Google explained that responsive websites are easy to crawl and perform favourably browsing results.

Based on Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

With all this knowledge, we can easily safely say for certain that developing a responsive website can help augment marketing efforts of organizations to attain their business objectives.

Economical: Using desktop or laptops is often more costly and/or inconvenient than using cellular phones. Cellular devices offer quick and easy access to information about the move. Responsive websites are thus reasonable to users who spend hardly any in time a workplace.

For businesses, the responsive web design reduces design and development costs they do not ought to develop different websites for different devices. Additionally, businesses will save you money on maintenance costs as they will probably be focusing on only one website.
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