Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate due to the convenience, cost-efficiency, comfort and ease. The application of cellular phones is closing the digital divide between your rich and poor; and the urban and rural dwellers. Every business are duty-bound to formulate websites that are mobile-friendly so that you can reach these mobile users. One way of this is always to create designs that are responsive to different devices and screen sizes.

What then is responsive website design?

Responsive WEB DESIGN is a technique employed in website design allowing webpages reply to the screen size, orientation and platform of the device an end user is viewing with.

Responsive design include the simple the crucial element that has changed the browsing behavior of browsers these days. Such websites are capable of changing from device to device. For example, if your user switches coming from a cellular phone into a tablet device, the web site automatically adapts and dynamically fits how big the screen.

Without delving much into the technicalities associated with designing such websites, the following are the business enterprise advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It’s got foreground images that scale with the layout to disclose and hide parts of images on websites. This fluidity makes it user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your website regardless of the environment they wind up, hence enhancing the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that don’t have options are missing out. Being the most favored global google search, Google explained that responsive websites are really easy to crawl and perform favourably in search results.

According to Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.

Considering this knowledge, we are able to safely say for sure that developing a responsive website might help augment marketing efforts of organizations to achieve their business objectives.

Cost effective: Using desktop or laptops is normally higher priced and/or inconvenient than using cellular phones. Mobile devices offer easy and quick use of information on the move. Responsive websites are therefore reasonable to users who spend hardly any time in a workplace.

For businesses, the responsive website design reduces design and development costs they do not ought to develop different websites for different devices. Additionally, businesses preserves cash on maintenance costs as they will likely be focusing on only one website.
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