Several SEO Trends You’ll need to be Alert to
1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social media content indexed online and also other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to boost and support SEO Links to social media networks plays a role in how search engines like yahoo understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool to operate a vehicle their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the popularity, and make use of videos to capture new audiences.
80% of video. Results that report up in SERPs originate from YouTube
Videos get 50X better organic pr in the search engines when compared with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people work with a selection of devices gain access to content. Tablets, smartphones, laptops, phones as well as watches have become standard tools to browse web. Engines like google know this plus they reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search increased 43% year on year.
Over 1.2 billion people get the web from other cellular phones.
Four out of five consumers use smartphones to shop.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly becoming a huge a part of mobile usage and possesses elevated this of typing keywords to operate a search query. But this shift means your content need to be developed with voice search in mind.
60% teens use voice search before the TV
40% adults use voice hunt for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
As part of your people are seeking content sources that provide all of the relevant information they need in a place. Engines like google have noticed this trend and consequently content aggregators have become popular in the SERPS.
6. The trend OF MOBILE APPS WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps only make the project easier. Just number of a few years mobile phone applications are sure to overpower desktop and mobile websites.
Mobile apps take into account 52% of them all spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local seo service TO BECOME More IMPORTANT
Local search goes stronger through the years. In 2016 you will need to let Google know what your location is located along with what you might be offering.
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