Several Search engine marketing Trends You Need To Be Mindful of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

A lot more social media marketing content indexed on Google as well as other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks plays a part in how search engines understand your website is credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video like a powerful tool they are driving their digital and top 10 seo efforts. In 2016 expect more businesses to embrace the trend, and use videos to capture new audiences.

80% of video. Results that demonstrate in SERPs are from YouTube

Videos get 50X better organic page ranks on the internet in comparison to against plain, static text results.

Video searches receive 41% higher click-through rate a compared to plain, static text content

3. MOBILE OPTIMIZATION Can become CRUCIAL

Today people use a range of devices to get into content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines like google know this and they reward websites that are good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have sought out local info.

Mobile search is up 43% every year.

Over 1.2 billion people connect to the web using their mobile phones.

4 out of 5 consumers use smartphones to search.

4. VOICE SEARCH FUNCTION Absolutely essential

Voice search is easily learning to be a huge part of mobile usage and possesses elevated the pain of typing keywords to own a search query. However, this shift means your posts have to be developed with voice search planned.

60% teens use voice search while watching TV

40% adults use voice look for directions.

5. CONTENT AGGREGATION Can get BIGGER & BETTER

More than ever before folks are seeking content sources that provide all of the relevant information they require in a place. Search engines like google have seen this trend and as a result content aggregators are becoming popular inside the SERPS.

6. The fad OF Mobile phone applications WILL GROW

As discussed above, usage of mobile for web search is on all-time rise and apps only make the project easier. Just number of many mobile apps will overpower desktop and mobile websites.

Mobile phone applications be the cause of 52% of all time spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile apps to websites. (SearchEngineJournal)

7. Local seo service TO BECOME More IMPORTANT

Regional online research is going stronger over time. In 2016 you need to let Google know your location located along with what you happen to be offering.
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