Seven Search engine marketing Trends You’ll need to be Mindful of

1. SOCIAL CONTENT WILL GAIN PROMINENCE

Increasingly more social media marketing content indexed online as well as other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.


76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social media marketing networks plays a part in how search engines like yahoo understand your websites are credible and relevant.

2. VIDEOS WILL STILL RULE

In 2015 marketers used video as being a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the trend, and make use of videos to capture new audiences.

80% of video. Results that report in SERPs come from YouTube

Videos get 50X better organic page ranks in Google in comparison with against plain, static text results.

Video searches receive 41% higher click-through rate a when compared with plain, static text content

3. MOBILE OPTIMIZATION Will end up CRUCIAL

Today people utilize a variety of devices gain access to content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines know this and they also reward websites that appear to be good on all devices.

Google now gives mobile friendly sites a ranking boost on mobile searches.

95% smartphone users have looked for local info.

Mobile search expires 43% year on year.

Over 1.2 billion people get the web off their cellular phones.

4 out of 5 consumers use smartphones to shop.

4. VOICE SEARCH FUNCTION Essential

Voice search is easily being a huge section of mobile usage and contains elevated the pain sensation of typing keywords to own searching query. However this shift means your content must be developed with voice search in your mind.

60% teens use voice search while watching TV

40% adults use voice hunt for directions.

5. CONTENT AGGREGATION WILL GET BIGGER & BETTER

More than ever before everyone is searching for content sources that provide each of the relevant information they need in a place. Search engines have noticed this trend and for that reason content aggregators have grown to be extremely popular inside the SERPS.

6. THE CRAZE OF MOBILE APPS WILL GROW

As discussed above, utilization of mobile for web search is on all-time rise and apps just be the project easier. Just few more years and mobile phone applications are sure to overpower desktop and mobile websites.

Mobile phone applications are the cause of 52% of them all spent on online digital media. (TechCrunch)

Internet reveals that users spend 89% mobile time using apps.

85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)

7. Local search engine optimization To get Much more IMPORTANT

Local internet search goes stronger through the years. In 2016 you will need to let Google know where you stand located along with what you happen to be offering.
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