We (and also the remaining portion of the internet for the past decade) previously spent some time convincing you with the significance of acquiring online reviews to your business. Let’s quickly just assume you’re in love with the benefits of using a few people tout how awesome you are on the world wide web.

With that being said, it isn’t really safe to visualize everybody knows in which in the wide whole world of the world wide web we could point those well wishers when they wish to sing our praises. I mean, we would all be able to rattle off a couple of sites (“Yelp! But you can get them to appear in the search engines Maps, too?”), but unfortunately we cannot exactly have a laundry list of options at our disposal.

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Look at our list of the very best product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For example, those involved with center industry may choose to be on UrbanSpoon. This site post won’t enter into websites that are specific to one industry, but it’ll provide leave a review that affect businesses in different industry.

Review Sites for B2C Companies
1) Amazon Reviews

Amazon was one of the primary online stores to allow customers to post reviews of products in 1995, also it remains probably the most important resources for consumers planning to make informed purchase decisions. Even when people can and also do purchase a product elsewhere, if it is in love with Amazon.com — unless it’s gasoline or drug paraphernalia, that is certainly — then lots of people can look up its Amazon review before they purchase.

After that separate your products or services derived from one of that appears the same as it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by percentage of reviews per star, followed by most helpful customer reviews and quite a few recent customer reviews.

2) Angie’s List

Designed for U.S.-based service businesses, Angie’s List can be a “higher-end” review website, because users have to purchase membership. But you get everything you spend on. The reviews, given on an A-F scale, are usually very well-thought out — not a lot of that ranting and raving that’s more widespread on free review sites. The reviews cannot be anonymous, which will help lessen fake or misrepresentative reviews, and firms may reply to the reviews posted regarding the subject, too.

It’s liberal to create a page to your company. Once you have yours, encourage your visitors who will be on Angie’s List to depart reviews there — members are the only ones allowed to do it!

3) Choice

Have customers around australia? Choices a member-funded review website based in Australia. Choice independently test products and still provide performance reviews for their members. The bulk of their job involves testing products themselves, creating product comparisons, and writing buying guides. Additionally, though, they do allow members to rate and discuss specific product brands and models with other Choice members. In case you have customers around australia, we propose encouraging those people who are on Replacement for leave reviews there.

4) Trustpilot

Trustpilot can be a fast-growing, community-driven consumer review platform based in Denmark, although they’ve expanded away from Europe into 65 countries, such as U.S. The working platform for businesses helps companies from all over the entire world proactively collect customer reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.

When they have a basic version free of charge (this enables you to produce a profile page and collect customer reviews), their paid versions enable you to create customizable review invitations, share ratings and reviews on social websites, and link review data in your internal business systems.

5) TestFreaks

Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets prospective customers post questions and receive answers straight from your customer support team.

6) Which?

Which? is an independent consumer review organization that tests and reviews products and then covers them. Unlike Angie’s List, it does not take folks of which? who write the reviews — not the customers can use. They don’t really accept submissions for product testing or survey inclusion, nevertheless they do encourage people to permit them find out about their items and services by emailing [email protected].

Even though this leaves less room so that you can influence whether your products end up on his or her site, it’s still worth knowing about and checking in with this popular site, specifically if you have customers in the U.K. The site has testimonials for sets from dishwashers and tablets to cars and bank cards. They ensure that you review these products themselves, and then write about both their methodologies and results. Additionally they take customer surveys of things like the best and worst firms for customer support.

A great deal of their submissions are free, but customers can be members for ?10.75 monthly to obtain access to a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of products from their test labs, and access to their consumer legal services service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and spend on all products that they test. (Fun fact: They purchase and test 80 cars annually!) This can be about as legitimate since it gets. Consequently, there’s not much that can be done here “except” if you sell a product, ensure it is certainly, fantastic.

Basically, you could have this website as a lesson in excellent content creation. For each product they review, they feature the review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Basically the important thing to great content, are we right?

8) TripAdvisor

If you are in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you’ll want to read the reviews on the popular website TripAdvisor. Because largest travel site in the world, it’s over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost every location in the world you may want image. Many people look there before making a trip.

The main element into a successful profile on TripAdvisor is which makes it as near to the peak of these popularity index as possible, in order that people looking for information within a specific place see your listing. According to TripAdvisor, very good ranking algorithm will depend on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt with the advice they provide businesses planning to improve their ranking:

Quantity: Ask you and your guests to write reviews, and rehearse our management center tools to remind them once they look at. Offering incentives for reviews is contrary to the rules, though — have a look at our policy to ensure that you understand what is and isn’t okay.

Quality: Guests who enjoyed top notch hospitality along with a memorable experience will write positive reviews. Monitor what previous reviewers showed to view what worked and would not work best to your property to help you maintain and improve your service.

Recency: Recent reviews factor more strongly on your popularity rankings and older reviews have less influence on a hotel’s ranking after a while. Yet again, encourage guests to write reviews to maintain fresh content rolling in.”
9) Yelp

Yelp can be a free review website that lets consumers rate businesses on a five-star scale. Any company can create a profile on Yelp free of charge, and users can setup their unique free profiles to review a business. You’re liberal to reply to reviewers, too, but we propose taking a balanced and polite method of any negative reviews you get, as Yelpers have been in quite a tight-knit community.

Yelp has also belong to fire during the last number of years for a lot of slightly shady practices, like incentivizing businesses in promoting together in return for gaming the hunt latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now take a look at Yelp reviews all together and with the reviewer’s clout in mind, as opposed to getting switched off by the business due to one bad listing.

With that being said, it’s still to your great advantage to obtain a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always near the top of your review feed — especially is you’re location-based business. Yelp profile information contains such things as store hours and information, so that your profile will often arrive when we Google your company.

10) Google My offer

You know those reviews that relate on top of you do a google search to get a business? Yeah, those things are on a list in a big way.

Google’s Pigeon algorithm update uses distance and ranking parameters to offer improved local internet search results. So, in order for your business’ site to be properly optimized for search, you’ll want to setup verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, and so forth, especially on the search engines, can provide a lift browsing. Only verified local Google+ pages can reply to reviews.

An additional benefit? Google Maps pulls that information and people reviews in to the app, so using a large amount of content in that room could make your company look more reputable.

11) Yahoo! Local Listings

Comparable to Google My offer reviews, Yahoo! Local reviews let users post reviews of businesses having a five-star rating system.

According to Internet search engine Land, Yahoo! still receives about 10% of google search share. So while you might not need to take a position time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews on the Yahoo! Local Listings sure couldn’t hurt for your 10%.

Review Websites for B2B Companies
12) G2 Crowd

In case your business sells software, you’ll want to make sure you have a presence on G2 Crowd. Each month, over 300,000 people thinking of buying software browse the 37,000+ user feedback on this internet site so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, however in a unique niche. Publication rack reviewed on a five-star scale, and reviews cover sets from setup and straightforward of use to security and support. Reviewers answer questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, you can upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is an online review website for software businesses. Reviewers on the site are authenticated via LinkedIn to make certain they’re users (although reviews themselves can still be anonymous), allowing users to view what their LinkedIn connections are saying about particular programs on TrustRadius. This adds a layer of trust for an individual reading the site.

You need to use the site to browse reviews of human companies, or compare two companies side-by-side to match their five-star ratings, screenshots of these products, pricing details, and user comments from reviewers.

And company reviews, they’ve build a lot of buyer guides for categories including talent store, business intelligence software, core HR software, social websites, and A/B testing to help people find the right product for them determined by numerous reviews and user ratings.

14) Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you will wish to keep track of your app’s ratings and reviews there. Comments are based on a five-star rating system, each app has reviews listed with helpful positive review and quite a few helpful negative reviews first, followed by all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access a huge number of reviews and find out the quantity of downloads with simply a number of clicks.

For Online Reviews Both B2B & B2C
15) Better Business Bureau

A nonprofit site, better Business Bureau (BBB) evaluates all types of businesses against some tips for how businesses should treat the general public. They don’t really directly recommend or endorse any businesses, products, or services; his or her provide you with the public using the information on their internet site about businesses, and whether they have met the BBB’s accreditation standards. They’re going to also review both accredited and non-accredited businesses.

A business’ profile listing on the BBB contains general overview information, like a short company bio and also the company’s accreditation status, past any complaints made regarding the business and whether or not they were resolved, customer reviews, and also the BBB’s A – F rating with the business.

16) Glassdoor

Glassdoor is an employee review website that can help anyone — from prospective employees to prospective customers to investors — experience an concept of that of a company is love internally. Put simply, it will help study the more qualitative factors of things like valuation.

Employees can share how it is prefer to interview and work on their companies, and also the site shows visitors which information mill rated highest by their employees. Many employers put it to use to create their employment brand so they can target and recruit candidates, however you also can utilize reviews to talk about ideas internally for improvement among your management team.

Creating a manager account costs nothing, and simple to track and reply to reviews. By way of example, you can setup alerts and that means you experience an email whenever a new review is posted to help you acknowledge and reply to each.

Other locations for Customer feedback
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and several brands just get them unsolicited, for better and worse.

Below are a few websites that, if you opt to (please, opt to) may serve as additional hubs for online reviews. And perhaps they are awesome, simply because they have enormous reach, plus you’ve got some — otherwise entire — treatments for these properties.

17) Facebook Ratings & Reviews

Are you aware there’s a position on Facebook for fans to depart ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like on the left-hand side of your respective Facebook Page, and you can’t move or eliminate it as you can other parts of your respective Page.

Anyone logged into Facebook can post a rating or writeup on a business. All they must do is go to the Reviews portion of your Page, click on the grey stars to choose a rating, and then write an optional review. They could make that review public, visible to friends, or visible just to them.

18) Twitter

The ridiculously fast-paced nature of Twitter helps it be look like a weird spot to make an effort to accumulate reviews. But while users might not always search for reviews on Twitter (unless you started some kind of review hashtag, perhaps), tweets are nevertheless indexed browsing results. That means a user’s tweet, whether complimentary or less-than, could pop up in the SERPs when someone’s looking for reviews on your business.

Not only that — there’s things you can actively use the positive tweets coming at you. For example, we tested the portion of social proof on conversions right here at HubSpot, attaching three tweets that gave positive reviews on an ebook we had arrived promoting back then. You know what happened? The CTA using the three tweets converted a lot better than the CTA without tweets. If you learn to “Favorite” tweets that could work as positive reviews later on, it’ll be simpler to find them when you need for their services with your marketing.

19) Your personal Website

Finally, the one place where you have total and utter control: your site. It becomes an great spot to publicize reviews you get (perhaps embed among those tweets you favorited?) You can create a section of your respective website dedicated only to reviews and testimonials, and also will include a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews and you encounter happy customers who want to give you an optimistic review along with have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a position on your site to write their kind words. Consider adding testimonials to squeeze pages and product pages, too.
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