Sabrina Ho looks to Macau art fairs and auctions to diversify economic system far from casinos

As pressure grows on Macau to discover new reasons for revenue, scion of casino dynasty imagines an alternative future to the other SAR
Sabrina Ho Chiu-yeng is doing what she can to assist Macau diversify. The 26-year-old daughter of Stanley Ho Hung-sun could possibly be better known for gracing society and entertainment pages, however in January she organised the 1st Macau sales by China’s state-owned Poly Auction and then in November held her own annual hotel art fair, having already launched an exhibit to market the job of young art graduates in September.


“Macau is beginning to change,” she tells The Collector. “We don’t need to rely just about the gaming industry. We’d like more families to come in charge of holidays, we should boost our cultural and creative industries.”
This can be a politically correct view to the daughter of your casino magnate. Macau is in the cross hairs of Beijing’s fight against corruption and capital outflow. The central government started urging the town to give up its obsession with the gaming sector, the taxes that spend on most public expenditures, back throughout the boom years, in the event the “build it and they’re going to come” mentality ruled the casino industry. Today, mainland policies to discourage high rollers combined with a slowing economy have risen pressure to succeed to discover new revenues.
Fundamental change has been slow to come. Five casinos have opened since 2012 and much more take presctiption the way, including two from branches from the Ho empire – the Grand Lisboa Palace, led by Ho’s mother, Angela Leong On-kei (Stanley’s so-called “fourth wife”), and MGM Cotai, headed by Stanley ho daughter‘s half-sister Pansy Ho Chiu-king.

So can be Sabrina’s cultural endeavours all slightly of soft public relations to the clan?
Well, China’s biggest ah is treat­ing her seriously, and hopes her youthful energy and family connections can help it enter a brand new and wealthy market where no international house carries a presence. Inturn, Ho says, sherrrd like the auctions to assist attract tourists as well as perhaps encourage the city’s 600,000 residents to build up a greater portion of a desire for culture. Their bond, called Poly Auction Macau, is 51 per cent owned by Poly along with the rest by Ho’s company, Chiu Yeng Culture.
Ho spent my childhood years surrounded by art along with other collectables owned by her parents but she’s a novice to the auctions business. After graduating having an arts degree through the University of Hong Kong, in 2013, she handled the branding and marketing side from the family’s hotel and property businesses. “But I love art i asked Poly only could work part time in their Hong Kong office, to understand the auction world,” she says.
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