Which people counting technology is best for you?

If you’re new to retail people counting the other of the first questions you will be asking yourself is which technology can i use?


There are three main forms of technologies; beams, thermal and video. Have their own benefits and weaknesses with regards to the environment they’re being positioned in.

Beam Counters – Will often be battery operated and so designed for short-run use. They may be easy to install and take off, but also susceptible to become damaged and field of view blocked. They may be can not count people walking through an entrance side-by-side and as a consequence will undercount.

Thermal Cameras – Infra-red devices much like the IRISYS cameras include the most favored salesfloor performance on the planet. They are IP enabled and over one unit may be linked together for wide entrances. Accuracy levels have become good.

Surveillance cameras – Be single or dual vision IP enabled devices. The single view cameras are generally less accurate. Overall the playback quality tools are more expense than thermal cameras. The dual-view cameras are as accurate because thermal devices most often.

At StoreTech our software option is hardware independent, which suggests should you already own people counting hardware its future we can easily integrate and import the customer data into our solution.

With over 20 years experience in individuals counting industry, StoreTech are happy to share with you the pros and cons of each one kind of technology and help you to decide on your best option.
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