Why has the affiliate couponing industry abandoned the particular store industry? In case you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will notice that there are few if any coupons available for supermarkets. It appears as though you will find there’s disconnect between the coupon affiliates and also the convenience store industry. In the event you consider the amount of money is a stake this doesn’t make sense at all. $1 of the many $24 dollars is put in the united states within a convenience store. So why contains the coupon affiliates abandoned this channel?

I think one of the problems could be the amount of grocery chains. You can find 154,195 convenience stores from the U.S. as of December, 2015 (NACS/Nielsen) and the site counts carry on growing annually. Another possible problem will be the fragmentation of the industry. There are several regional players and just a handful of national players. More problems is just about the speed from the transaction. Just about everyone has experienced line in the supermarket along that lady facing us pulling a variety of coupons beyond her little pouch bag which simply slows down the transaction time in the register. That’s not good for the convenience store. The normal who’s takes for a person to go into and by helping cover their an investment with a convenience store is 3 minutes and 33 seconds (NACS). However, together with the advance of the smartphone it will become simpler to use a coupon. Digital couponing is simply changing the way we lower your expenses on the convenience store. The usage trend of most outlet coupons is obviously in the upward trajectory and it doesn’t appear like it is going to decelerate sooner. Convenience stores be the cause of 34.2% coming from all retail outlets in the United States (NACS). There is absolutely no other U.S. retail channel that is this kind of important section of virtually every community in the nation that is certainly reflected within the overall dollar sales of this marketplace at $696.1 billion. Those sales represent about 4.1% from the entire estimated $17.7 trillion U.S. gdp.

I believe there’s a marriage of sorts occurring with convenience store coupons as well as the smartphone. It’s estimated that upwards of 5% of sales transactions from the store should include an electronic digital coupon of some sort or other by the year 2019 (Gasbuddy.com). It’s predicted there is going to be around 1.05 billion global mobile coupon users on the planet by 2019. Using the simplicity the GPS location features on smartphones and push technology recovering each day it is no surprise why store coupon usage in your smartphone is booming. Digital coupon redemption is roughly 10% today. Even though the old fashion print or paper coupons have a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons after only a couple of days of receiving them on their phones. One could believe the redemption speed is only going to increase for the convenience customer and redeem them sooner.

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