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Why has got the affiliate couponing industry abandoned the benefit store industry? If you dig deeper into any affiliate coupon program (retailmenot.com, coupon.com) you will recognize that there are few if any coupons designed for convenience stores. It seems like you will find there’s disconnect relating to the coupon affiliates along with the convenience store industry. In the event you consider the amount of money reaches stake it doesn’t make sense at all. $1 from every $24 dollars is spent in the united states within a convenience store. Exactly why gets the coupon affiliates abandoned this channel?
I do believe one of the problems could be the amount of convenience stores. There are 154,195 grocery chains inside the U.S. at the time of December, 2015 (NACS/Nielsen) along with the site counts rising each year. Another possible problem may be the fragmentation of this marketplace. There are many regional players simply a number of national players. Another problem is probably the speed of the transaction. Most of us have held it’s place in line with the grocery store coupled with that lady before us pulling a bunch of coupons out of her little pouch bag which simply decreases the transaction time with the register. That’s not good for the benefit store. The average time it takes for someone to type in and by helping cover their a purchase at the convenience store is 3 minutes and 33 seconds (NACS). However, together with the coming of the smartphone it might be easier to utilize a coupon. Digital couponing is basically changing the way you lower your expenses on the convenience store. The usage trend coming from all shop coupons is unquestionably within an upward trajectory and it doesn’t appear to be it will slow down before i write again. Grocery chains take into account 34.2% of retail stores in the United States (NACS). There is no other U.S. retail channel which is this kind of important portion of virtually every community in the nation and that’s reflected within the overall dollar sales of this marketplace at $696.1 billion. Those sales represent about 4.1% in the entire estimated $17.7 trillion U.S. gross domestic product.
I do think there is a marriage of sorts going on with convenience store coupons along with the smartphone. It is estimated that up to 5% of sales transactions within the store will incorporate searching for coupon of some kind by the year 2019 (Gasbuddy.com). It is predicted that there is going to be around 1.05 billion global mobile coupon users on the planet by 2019. With the simplicity of use the GPS location features on smartphones and push technology getting better every day it is no wonder why store coupon usage on the smartphone is booming. Digital coupon redemption is roughly 10% right now. While the old fashion print or paper coupons possess a redemption rate of 1% or fewer. 90% of digital coupon users redeem their coupons in just a few days of receiving them on his or her phones. One would think that the redemption speed will simply increase for the convenience customer and redeem them sooner.
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