I must show you the way the power podcasting can help you make a relationship using your audience, and position you being an expert.
When I worked for a copier company (coupled with an extremely brief stint in sales) I found out that selling is approximately relationships. Find from other “Friends.” An alternate way to see this will be the law of reciprocity. Legislation of Reciprocity is (approximately) that men and women is going to do nice things if you have done nice things for them.
How do we build that relationship with individuals? How do you reach an international audience? You start out a podcast. Many podcasters are reaping the advantages of podcasting. Read about a few examples.
Michael Butler from the Rock ‘n roll Geek Show is a superb story. Michael was the main music podcast. Michael had the capacity to go play bass guitar for just one of his favorite musicians (who had previously been famous nationwide). The challenge? The gig was in England and Michael is San francisco bay area. Michael has become podcasting since 2004, and when he announced the means his fans pulled together and started a fund for Michael’s routes. Final result? Michael flew to England, played the gig, stayed with listeners with the show coupled with an enjoyable experience.
George Hrab carries a podcast about skepticism known as the Geologic Podcast. George is often a musician, the other very creative fellow. George has become podcasting since 2007. Within a few years, George has become seen as an expert in the skeptic community. He’s been asked to speak and play his music both in the US and abroad at some of the biggest national skeptic conventions. For George’s latest album he chose to release the complete album as one file, and present it away at no cost to his listeners. If they liked it, they may go buy the album at CDbaby.com or iTunes. The end result? George continues to be topping the charts at CDBaby since its release. His fans are purchasing the album they simply received free of charge. This move in addition has boosted the sales of George’s six previous albums (that are not free).
Dave Gardner is often a hockey fan and contains always wanted to be considered a hockey announcer. He got a new small portable recorder and began coming to the games and doing abide by play in to the recorder, and releasing the audio since the “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to execute a podcast about the entire league. Dan continues to be required to cover different games in different locations, and expanded his skills to include doing live web coverage in the games. If the league announced that this finals would be on ESPN, they needed one commentator Dan was their “go to guy” to climb to the ESPN booth and call the sport live.
Chris Christensen hosts the Amateur Traveler Podcast where he started off performing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris ahead visit (for free) and report. Chris takes fabulous photos on the locations and makes them available for purchase on his site. When he comes with to cover travel he is able to now write it well as being a business expense for his podcast.
It’s not necessary to spend thousands to begin a podcast. As soon as the initial cost of a microphone along with other hardware is done (that is typically $80-$300), the continued price is about $20 a month. Any alternative medium allows you to reach an international audience for seven cents each day?
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