Underway now, ‘Splash to Win’ gives consumers the chance to win a large number of fantastic summer prizes including Yvolution scooters, drones and consoles. There are other than 120,000 prizes available, like the grand prize – a new car, as well as the runner up prize, children holiday for four. Official ‘Splash To Win’ game tokens are inside every specially marked Bunch O Balloons™ pack. Consumers soak the token in water to reveal the code underneath, visit the Bunch O Balloons web site to enter in the code to find out what they’ve got won.
The unique entry mechanic that will require people to physically wet the token to ‘Unleash Summer’ promises to deliver huge engagement with all the promotion already making waves in Europe and Australasia with partners reporting strong sales and high levels website visitors to the promotional website.
Supported by TVCs, social networking, influencer engagement, in-store branding and POS, retailer support along with a dedicated website, ZURU will definitely unleash summer using this type of engaging campaign running throughout Spring/Summer 2019.
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ZURU can be a disruptive and award-winning company that designs, manufactures and markets innovative toys and consumer products. Inspired by kids and imaginative play, ZURU is probably the fastest growing toy companies on the globe and it is better known for their agility, creativity and new-age manufacturing techniques. The business that began in Nz, now employs more than 5,000 staff across 18 offices and distributes to most major retailers in over 120 countries. ZURU has delighted countless families all over the world with brands like Bunch O Balloons™, X-Shot™, Rainbocorns™, Robo Alive™, Smashers™, 5 Surprise™, Pets Alive™ and Metal Machines™ along with through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks. With a strong commitment to town, ZURU supports Captivating International, local China orphanages plus student development programs in Asia and Nz. ZURU continually pave new methods for kids to experience and targets reimagining what this appears like everyday.
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