What is Private Labeling?

Private label products are made by one company to be sold out there under other company’s brand. In garments business, these are clothing which has a label exclusive to a local store or even a chain of stores. These clothing may be produced by retailer’s in-house designers or by outside manufacturers. There are many textile services available. Among such services are that regarding private labeling. The firms engaged in providing private labels, help the retailers in customizing their clothing lines for their specific categories of consumers. The stores know their target market and its requirements through constant research. Actually, many of them their very own product evaluation centers that speak with shoppers with regards to their present and future needs.

How are customers benefited?

Consumers reach select quality clothing at much lower prices when compared with manufacturers’ established brands and that too without waiting for any discounts or promotional pricing. To eliminate all doubts about quality, some stores keep others brands too using private labeled clothing. When the customers compare the 2 and find out they can save significantly as well as get equivalent and frequently better made, they like to acquire the non-public labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Even though the concept of private labeling was more prevalent in meals as well as other health & beauty products and it is comparatively a new comer to the clothing business, however it’s making big within this sector, growing daily.

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