Marketing to consumers is very large business when done right, can be quite profitable to your company. The Internet is when most consumers spend time, so that it is sensible to concentrate your B2C marketing efforts there. This can be well known today, but a majority of businesses still fail with this arena. This is the reason most companies hire SEO professionals for help. As outlined by one study made by WordStream in 2013, small and medium businesses were wasting away 25 % of their PPC budgets. So your small business that’s dispensing $2,000 monthly on AdWords would end up wasting $6,000 a year on under-performing campaigns.

Losing is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which equals $60,000 wasted dollars annually. This is the lot of money that could be saved by improving their B2C marketing campaigns. If this sounds like something that’s plaguing your small business, then maintain your following tips at heart.

Host Unique Contests. This is an excellent way to get attention on social websites and have people engaged. There was a fantastic illustration of this a year ago, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers for his or her next best-selling flavor. This naturally attracted people with a global level, in order to say this was successful. In 2014, Lay’s revealed they received over 14 million submissions, that has been up from 3.8 million back 2013.

Offer Something at no cost. The only thing consumers love higher than a deal is freebies. This was proven in the study created by Harris Interactive in 2013, which showed a profound increase in repeat purchases and word-of-mouth referrals when there have been free add-ons. The results also indicated that 90 percent of customers were a little bit more more likely to purchase frequently from your retailer that gave away a no cost gift, and 65 percent were very likely to share their experience after getting a giveaway.

Make Intent-Driven SEO a top priority. It’s not surprising that global brands top Google’s listings for electronics, toys and apparel. It will be insanely expensive and exhaustive to even try and try to rank highly for such keywords, not to say maintain those positions. Instead, it’s a smart idea to target long-tail keywords which are strongly related your products, and that drive purchase intent. In another 2013 study created by Adchemy’s Thi Thumasathit, it established that long-tail keywords were 66 percent more profitable than head keywords. It becomes an chance for small and medium businesses to develop a prosperous B2C campaign.

Build a Network of Micro-Influencers. It’s not necessary to know A-listers to get a great endorsement. In case you play your cards right, you just need to a small number of micro-influencers. Together, these micro-influencers can provide enough publicity for your brand. Among this is seen a short while ago when Shoes of Prey made a decision to allow a 16-year-old beauty vlogger endorse their custom shoe company. Within a few days, traffic to the company tripled as well as the sales soared. You’ll find micro-influencers everywhere you go – on Twitter, Instagram, Pinterest and Facebook. Try to find them in places where you know your audience goes to. Otherwise, you may not be reaching the right prospects.

Take a Mobile-First Aproach. If your marketing doesn’t think about mobile users first, then you’re having problems. Based on Shopify, 50.3 percent of ecommerce visitors performed on cellular phones. Ensure that your shopping on the web experience was made with mobile users in your mind.

All of these tips can boost your sales, user engagement which help with internet reputation management. If you need help finding out a method to your B2C strategy, talk to SEO companies and hire one that’s reputable and will be offering Web page design services.

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