What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee Shops!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and expense and also by holding an original position that interests regardless of how alike.
The McD’ Fast food restaurants will be ideal in tapping into the coffee cultures which can be growing rapidly during the entire globe. These coffee cultures covered with Starbucks and cafes attract people who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities since these consumers have an overabundance of in-store time to come in contact with (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers enroute for the cinema, take-away, or going back to work. These are hunting for a short-term experience that’s fast with excellent service from a fair price.
McD Coffee Shops would be separate entities through the fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo would allow for immediate recognition, credibility and belief within the startup company. Nevertheless for further differentiation in the fast-food image, the famous ‘red’ theme could be replaced by the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more at ease seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded because of this adult experience.
McDonalds is known for being open until late and their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that would buy into a product that allows the crooks to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, as well as their affordable prices when compared with Starbucks etc would permeate countries where cafes are viewed a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able connect to the same knowledge about less expensive costs, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty towards the brand.
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