What business should a mega-brand like McDonald’s enter next?

Launch McDonalds Coffee houses!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and expense through holding a unique position that attracts kids and adults alike.

The McD’ Fast food restaurants will be ideal in tapping into the coffee cultures which might be growing during the entire globe. These coffee cultures covered with Starbucks and personal cafes attract people who pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time for it to come in contact with (McDonalds) communications and promotions.

Significantly, nowadays people look to cafes as time-killers on their way on the cinema, take-away, or returning to work. They’re trying to find a short-term experience that is fast with excellent service from a reasonable price.

McD Fast food restaurants will be separate entities from the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics along with the utilisation of the infamous ‘M’ logo would allow for immediate recognition, credibility and belief inside the medical. But also for further differentiation through the fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours that are sometimes used in certain countries. Also introducing more at ease seating with kid’s areas taps into the parents-accompanying-kids market that rarely experience cafes; so students are not entirely excluded using this adult experience.

McDonalds is recognized for being open until late as well as their Coffee houses would thus satisfy the huge consumer demand from club/bar goers and tourists that would subscribe to a brand name that enables the crooks to enjoy their coffee experience every time they desire.

McDonalds’ vast global reach and prime locations enable instant worldwide saturation, in addition to their less expensive costs compared to Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants because they can get the same knowledge of less expensive costs, better and faster service.

This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty to the brand.

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