What business should a mega-brand like McDonald’s get into next?

Launch McDonalds Cafes!

This brand extension will explore and exhaust a whole new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds is the leader in satisfying customer’s needs
through a rigorous system of Quality, Service, Cleanliness and expense and also by holding an exceptional position that appeals to kids and adults alike.

The McD’ Coffee Shops would be ideal in experiencing the coffee cultures that are growing rapidly through the entire globe. These coffee cultures covered with Starbucks and also cafes attract people who pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance in-store time for you to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people look for coffee shops as time-killers enroute towards the cinema, take-away, or going back to work. They are hunting for a short-term experience that’s fast with excellent service at a reasonable price.

McD Coffee houses can be separate entities from your fast-food restaurants but placed near them and in addition directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo allows for immediate recognition, credibility and belief inside the medical. Except for further differentiation from your fast-food image, the famous ‘red’ theme would be replaced by the ‘grey/black’ colours which might be sometimes used in certain countries. Also introducing convenient seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee houses; so students are not entirely excluded out of this adult experience.

McDonalds is recognized for being open until late along with their Fast food restaurants would thus match the huge consumer demand from club/bar goers and tourists that would adopt a product which allows them to enjoy their coffee experience if he or she desire.

McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, as well as their lower prices when compared with Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able get the same knowledge about less expensive costs, better and faster service.

This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.

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