What business should a mega-brand like McDonald’s go into next?

Launch McDonalds Fast food restaurants!

This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage might be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost by holding a unique position that interests kids and adults alike.

The McD’ Fast food restaurants would be ideal in tapping into the coffee cultures which might be growing rapidly through the globe. These coffee cultures covered with Starbucks and personal cafes attract people that pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because these consumers have an overabundance of in-store time for you to be exposed to (McDonalds) communications and promotions.

Significantly, nowadays people turn to coffee houses as time-killers en route for the cinema, take-away, or going back to work. They are hunting for a short-term experience that’s fast with excellent service at a reasonable price.

McD Coffee houses could be separate entities from your fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo would allow for immediate recognition, credibility and belief inside the new venture. But also for further differentiation through the fast-food image, the famous ‘red’ theme will be substituted with the ‘grey/black’ colours that are sometimes utilized in certain countries. Also introducing more at ease seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience fast food restaurants; so students are not entirely excluded because of this adult experience.

McDonalds is known for being open until late in addition to their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that could buy into a brandname that enables the crooks to enjoy their coffee experience when they desire.

McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, and their affordable prices when compared with Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks may offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same experience with less expensive costs, better and faster service.

This venture create a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty on the brand.

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