Ways of operating inside the retail food sector will almost always be changing. This runs specifically true from the supermarket space. Today’s informed individuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served as well as these first-rate products.
More grocery merchandise is being purchased at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, and also pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the dual issues of freshness and convenience? Are mainly ways they’re attempting to grow sales through serving their customers better:
1. Locally sourced products. It’s really a considering the fact that products sourced locally will be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best food products fresher.
Furthermore, today’s savvy consumers want to know exactly where their foods are via. This allows these to easily and quickly trace their goods origins as long as they experience any difficulties with them. Hence, locally sourced will be the break through, which food retailers take presctiption board with to meet customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. Such as artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are selling breads along with other goods with unbleached flour and healthy whole grain products. Specialized departments centering on all-natural goods are quitting products containing MSG. Moreover, they’re catering to consumers’ wishes for low-sodium, low or no sugar, as well as gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without preservatives and additives. Consumers need to know how their fruits and vegetables are grown and processed. They would like to know whether or not the meat they are buying is grain or grass-fed and if it contains antibiotics or chemicals. Supermarkets are increasingly stocking meals that meet consumers’ needs during these areas.
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