Ways of operating within the retail food sector are always changing. This is especially true inside the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served along with these first-rate products.
More grocery items are being purchased at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional food markets – chains and independents – addressing the twin problems with freshness and convenience? Listed below are ways they’re working to grow sales through serving their customers better:
1. Locally sourced products. It is a since products sourced locally will probably be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their best food products fresher.
Additionally, today’s savvy consumers need to know where by their foods are originating from. This permits them to simply trace their products origins should they experience any difficulties with them. Hence, locally sourced could be the break through, which food retailers are on board with to fulfill customer demands.
2. More specialized departments. Fresh products in grocery stores are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) are providing breads and other goods with unbleached flour and healthy grain. Specialized departments emphasizing all-natural products are getting off products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Industry is demanding ‘cleaner’ food. This implies products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without preservatives and additives. Consumers desire to recognize how their vegetables and fruit are grown and processed. They need to know whether the meat they purchase is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs in these areas.
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