The 10 steps below demonstrate having a real example getting a lot more than 10,000 fans on your Facebook business page.

Facebook may be the king of internet sites with more than 1.79 billion active users per month (Updated December 2016). It really is employed by a lot more than 60% of Internet surfers Worldwide which is a great tool for promoting products or services, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you must have lots of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is essential.

What may be the significance about having many Facebook fans on your business page?

It indicates popularity – It’s obvious that this amount of fans reveals how popular an internet site is. A momentum business page with 100,000 followers is more popular than a page with 1,000 fans and this leads to a amount of other benefits (described below).

It indicates trust – If you can’t view the relationship between Facebook fans and business trust, have in mind that this US State Department spent $630,000 to improve their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, website or blog will need to have lots of Facebook fans. 5 years ago this didn’t make any difference however in the Twenty-first century, social proof is essential.

More fans, more visits – The more fans you might have, the harder may be the number of people which will visit your posts of their timeline and maybe go to your website.

While this is true, it needs to be noted that doesn’t your fans might find your posts.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a tiny proportion of your followers (a maximum of 4 %) might find your status updates.

This number may vary, but what is essential to know now, is when you might have 10,000 fans and you post a brand new update, it will be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, many studies show that popular websites on Facebook are more inclined to perform better in search, today very popular websites (other factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you will be convinced that having a lots of Facebook fans is essential for the website and business, let’s see step-by-step the way to change from 0 to 10,000 fans.

Note: Fundamental essentials identical steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and it continous to grow organically.

Step 1: First things first – you must have a Facebook business page

It sounds silly for the experienced however for beginners to social networking this is new things: An individual Facebook page differs from an enterprise page.

If you need to have friends on Facebook to talk about your holiday photos you’ll need to generate a personal page however if you want to have fans and followers for the website or business you’ll need to generate a Facebook business page.

So, the first step is always to make certain you produce a Facebook business page along with the next step is always to ensure your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) and of course posting interesting content – this can be the most crucial optimization tip of most.

The excellence of the content posted on your Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it much simpler to get new fans or more likes from ads even as we might find below.

Step 3: Take advantage of your own Facebook account

I mentioned in step one above that you need to use a business page and never your own page, nevertheless, you still need provide an active personal facebook account.

Here is why:

After you post an update on your business page, a good way to improve exposure and likes, is always to share that post on your personal page at the same time.

People you might have as friends on your personal page are more inclined to ‘like’ and ‘interact’ together with the post shared from a business page as well as boost the engagement factor of your posts.

As an outcome, facebook will demonstrate your posts to more fans (organically).

So, a good way to improve the volume of people that view your posts and go after dark 4% people following is always to share and promote the post on your personal page.

It is obvious that this more amount of friends the bigger may be the visibility in the post.

Also, just be sure you invite your existing friends (and a) to like your Facebook business page. Do that any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your website

This is again social internet marketing 101 nevertheless, you must have the Facebook like box on your website for 3 reasons:

#1 – It’s a method to associate your website together with the Facebook business page. Quite simply it is a method to ‘tell’ search engines that can be your official Facebook business page.

#2 – When you are getting lots of fans, this is something you ought to be proud off then one to indicate for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to improve your following organically. Your potential customers can follow your website by clicking so on button and never have to go to Facebook.

Hint: For optimum results, set the LIKE box above fold (for the sidebar).

Hint 2: You can even popup such box to new users (for example, when they spend A minute on the page, when they scroll as a result of the bottom or when they try to leave your page – while this works well when it comes to getting new likes, you have to be careful not to ensure it is too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed such box inside a prominent position on our website.

The next natural step is always to start sharing happy to maintain your fans happy and perhaps manage to convert them from fans > internet site visitors > customers.

Some simple rules to check out which will boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans expect to see with your page. As an example, in case your website is about Social media marketing, share content associated with social networking and never about sports or some different you may like. In case your users want to read sports news, they do know where to locate them.

#2 – Don’t forget that they can follow your business page to obtain updates relating to your website (and niche) and never relating to your social gatherings: If you want to get social, then takes place personal Facebook page, your business page is about your website.

#3 – Generally thumb, I take advantage of my business page to talk about content from my niche only, if I should share something which just isn’t associated with my niche, I take advantage of my personal page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on your Facebook page will drive your fans away. When you’ve got an offer to talk about as well that might benefit your fans, this can be done but don’t add too much.

Try to publish interesting, shareable content that’s associated with your niche, evidently this does not come completely from your website. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share interesting and excellent content (not merely links)

I made some tests concerning the impact of descriptions when performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Allow me to offer you one example to understand what I mean.

When you need to share an article from a website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this post without adding any additional information. In case your title and images are fantastic, you will definately get many likes with respect to the time you create the post, amount of fans etc.

If one the opposite hand, you enrich your posting by having more information and particularly a list, then other things being equal, you might be more likely to grow in likes and shares.

For me this makes sense because individuals that view a title and image of their timeline might not ‘Like It’ mainly because it provides no value in their mind (don’t forget that this average user is presented with countless postings of their timeline should they login to Facebook).

On the opposite hand if you let them have valuable, excellent and straightforward to read information (as being a list), they are going to go through the LIKE button because they read something helpful and never have to leave their timeline.

Note: This is a known proven fact that everyone has an inclination of LIKING an article without reading it so let them have reasons to achieve this; your website visits might not increase nevertheless the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at many of the most popular Facebook pages, you will notice that they tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that this most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to check out your page. Several tricks to consider:

Quality updates – Here is the best incentive you can provide your users. Before posting anything on your page, you have to be sure that it offers a superior value for your audience. If you do this consistently, you existing followers will share it with their friends as well as attract more users.

Run a contest – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Much like the page first. There are various tools to accomplish this but have in mind that if you don’t use a known brand this many not be so successful.

Content upgrades – If you have a blog, you can use ask users to adore your page to have latest version of your post. This requires extra tools but it is something worth testing out.

Step 9: You have to promote your own content and page

When you develop your business page don’t expect that it’ll magically get thousands of fans. Apart from the tips outlined above, you might also need to promote your business page in places other than Facebook.

A few tricks to take into account that worked for my case:

Promote in other social networking networks – If you have accounts with social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up you on Facebook at the same time. Be polite and tell them the advantages from doing this.

Promote in Twitter – Besides posting relating to your Facebook page on other social networking networks, you can reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and ask these to follow you on facebook (both your business and personal pages).

This method eventhough it ‘s time consuming, (Used to do it manually and never using any tools) it may produce fantastic results.

Promote with your newsletter – If you have a newsletter or if you talk with your readers via email, just be sure you keep these things follow your Facebook page.

Do not merely write the FB URL through your signature but Question them politely to adore your business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and most efficient ways to raise your Facebook fans for last, as it is often the only person that it’s not free.

Facebook offers a self-service ad platform which can be used with the idea to raise your following (promote your page), supercharge your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).

The procedure is quite simple and straightforward. Basically you select a page you possess, select your goal (promote your page), select your audience (determined by country, age, other demographics and interests) then set your everyday budget and duration.

The cost per campaign is determined by many factors. The best way to assess if Facebook ads is a good strategy to raise your following, is always to operate a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (at least a week). At the end, you can evaluate if the cost per like is one thing you might be ready to spend on.

I had accomplishment with Facebook ads for both my websites and for client websites i run campaigns on a monthly basis (for several days) to improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many individuals think that everything you spend on is Facebook likes but in reality you have to pay Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then the best way to will hit such button so invest some time and look at the message you need to display with your ad and also the image to utilize.

Conclusion

Having a large amount of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t crucial in the initial place, then nobody would care along with the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once one does the necessary optimizations for your business page (steps 1 and two above), then this easiest method to obtain additional followers is by using Facebook ads. With a bit of A/B testing you may get to 10,000 fans without a lot more than $1,000 (spread into a time period of months).

Once one does everything properly and provided there is a great products or services, you can improve your fans to 100,000+ like Used to do together with the Facebook Page of my fitness blog.