In case you are spening too much time fixing your business, and not having the results you want, you may have a small business process or two that is broken and needs fixing.

Most companies I run into have the ability to exactly the same kinds of problem. Their Follow-through is either broken or non-existent. Additionally they don’t have something in place of these processes to work accordingly.
why don’t we start where you started. I’m not planning to really go into what your doing wrong and what’s not working, that’s simply redundant I am going to only speak about the things that work because of short space to be able to get consistent and predictable results.
First it’s important to know the different types of media platforms most companies use attempt to market their product or services.
These media channels exist online in addition to offline and I’ll name only a few of the more recognized, so you will use a general understanding.
Some Online media channels are:
-Facebook
-Twitter
-LinkedIn
-YouTube
-PPC (pay-per-click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You get the idea.
As a business owner I’m able to bet that you are operating on a one dimensional basis which is very limiting with regards to gaining a reliable customer base.
The greater media you can use effectively the harder successful your operations will end up. Key term “Effectively”….
However Let’s not go jumping into any and each media platform believing that the harder you use the better chances you’ve got for success.
It won’t invest the exactly the same broken system to multiple media channels You’ll fail and you will fail miserably.
The bottom line is to fix your broken processes or else you should have exactly the same results will all the media channels you advertise on.
How would you Repair it.
You can find 3 components that businesses must have in place in order to use a conssistent flow of new leads and clients.
Component 1 ~ You must first let me give you, use a compelling offer to attact your ideal customer.
Go ahead and stay away from how to get leads your ultimate goal as a business owner would be to solve problems by presenting answers to a targeted customer.
Your advertisements should speak straight to an ideal client providing them with an obvious means to fix a challenge that they’re experiencing. No exceptions to the rule.

Component 2 ~ You need a means to capture leads. If you don’t use a system in place for capturing the interest of your prospects before attempting to market them, you might be way off of the mark.
Fix this now! There all kinds of lead capture software out online that you can use I fould conducive Pages are pretty solid check them out. These people have a good system for helping companies achieve this.
Component 3 ~ You need a means to contact your leads. If you think regarding it everything you’ve ever bought or joined there was an engaging offer to first gain your attention.
When they’d your attention you were followed up with and given more details.
In the event the offer is at line with what you were looking for that would solve the immediate problem your were having, that’s when and only when you made a decision to purchase.
Your customers, clients, and prospects are not any different.
1. Present an engaging means to fix a challenge disguised being an offer
2. capture charge
3. Follow up to make the sale.
It is a really broad overview however i hope it will help one to start thinking within the right direction as a business owner.
For your Success
-Larry
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