To build your brand, attract site readers and make a great impression you need to recognize how important your web page design really is. There are so many different things that will influence the success of your page or site but the design is right up at the top of the list. So what do you need to do to make your site design as good as it can be? Here are a few things that you need to keep in mind.

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Custom 404 Pages: Pretty often you see people typing in the wrong URL or misspelling it, because of which they end up on a 404 Page which gives up the error of page not found. You may be wondering how this fact relates to designing a website properly. The relevance is that when a prospect reaches your 404 page, he or she is likely to click away and never find your active pages. You should instead spend some time to design a custom 404 page where the visitor is presented with a number of options so that he/she finds a way back to your website. The number of visitors you can lose to a 404 page can add up over time, and many people who end up there don’t realize they made a mistake and will think your site is broken. Be creative when it comes to the design of your 404 page because you want it to be simple and at the same time help the visitor in the best possible way.

Use RSS Auto-Discovery: All websites should have an RSS feed for content and all site owners should make sure that site headers include the auto-discovery code. This makes it easier for the different browsers and RSS readers to automatically find your feed and let people know that they can use it. RSS feeds are a popular way to distribute content to your readers and update them about changes on your site, so adding this small feature to your site will make a big difference.

Use Alternate Domains: In order to protect your brand and ensure that your website is found by your target audience, you should register alternate domain names or multiple versions of your domain name with various extensions. This is a step that just prevents others from using the available (similar) domain names for themselves. It’s not really related to your website design but take this step anyway so that you won’t accidentally lose any valuable readers. Then all you do is re-direct everything to your main site (it’s what big companies do when they want to increase brand awareness for their websites). For example, in addition to registering a .com, you can register .net and .org as well so that you can own all three of the most popular domain extensions. This can help you limit the amount of competition in the search engines.

Over time your site design is going to get better and will be more effective as you learn and make things better. Focusing fist on your web site design elements is where you need to begin so that you can make sure that you won’t come up short accidentally. Web design is not really that complicated but people can quickly make it so. If you want people to respond well to your site and get as many sales as possible and build a really good brand, you need to focus first on building a good foundation.
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